At the beginning of the road as an entrepreneur?
Build your own website in 4 steps!
Do you have a business idea and want to build a website to sell your products or services? If you are an entrepreneur and you want to do everything on your own, you have to start thinking about a website. No matter what you sell, your presence in Google's search engines is one of the factors that differentiate the potential of your business.
Sure, there are a lot of social media networks where you can promote your business and it is advisable to do it according to your budget, but having your own website, gives you credibility and a real presence on the internet. A website is a statement about your business mission and values. You can build it to communicate who you are and what you represent.
First Step - Choose the web platform
This might sound like a very difficult task, but in these days, it’s actually pretty simple. You have a tone of web platforms to choose from, and most of them are free.
Squarespace, Weebly, and Wix are some of the oldest players in the game, and they are constantly improving their services.
Every day, new platforms like Simvoly, Strikingly and uKit are popping up. So, there are many options out there.
And let’s not forget, the most famous of them all: WordPress! WordPress can help you design everything from a simple, user-friendly website for your small family business, to a complex e-com site with hundreds of products. WordPress is powerful, responsive and mobile friendly. In these days, it’s important for a website to run on mobile devices.
They are basically website builders. They help you construct and personalize your website. They have plenty of tools and plug-ins, to make your site look original and professional.
Second Step - Acquire the domain
Get a domain and a web hosting. Web hosting on site builders are free, but there are a few problems you may encounter.
For example, WordPress gives you a free domain name, but it’s actually a sub-domain. This will make your website seem unprofessional. Your website name will be something like: YourWebsiteName.Wordpress.com - this is not a website you can fully trust, since anyone can do it for free. It looks like you are not willing to invest in your business, so why should your clients do it?
Free hosting on builder sites is usually very slow and this will have an impact on your ranking on Google. If you do not have a great rank on Google, it will be difficult to get a good visibility into the search engines. A small investment in purchasing your own hosting and your own domain name will have a profitable performance in time for your business. If you invest in hosting and a domain, your website will look like this: www.YourWebsiteName.com. This will be very useful for your business, because it comes along with email addresses with your website name.
Your domain should be catchy, easy to remember and unique.
Step Three - Personalization and design
After choosing a site builder (Weebly, Wix, WordPress) and buying a domain, you have to start to personalize your site. You will choose a template or create your own. Many site builders let you tweak the color scheme, fonts, and page layouts, as well as adding new pages. Some of them even offer sub-templates for the most commonly used page types: about, contact, products, galleries, FAQ, blog, etc.
You should check if the site builder you chose runs well on Mobile Phones and Tablets. Wix, for example, offers a mobile-site preview and lets you make customizations that only apply to mobile viewing.
Before you choose a web site builder, you should keep an eye out for what they offer regarding photo galleries. Some sites let you play with the photos (cropping, brightness, and in some cases even Instagram-like filters), others offer no photo editing except cropping and resize.
Be aware on how many photos you can upload without making the website run slow.
There are many things you should take into consideration when you are building a website from scratch. Especially if you want to invest less than nothing, and you use site builders. For example, have you thought about social media? Are you going to promote your business on Facebook, Twitter, Instagram? Then you need Follow buttons on your website.
Good news! All of the site builders mentioned above let you put Facebook Like and Twitter Follow buttons on your pages. Some of them even let you include feeds from the social networks.
You must also think about SEO. It’s no point in having a website, if nobody can see it. It's very important to submit and verify your site to the search engines. Many site builders offer some kind of SEO tools, but in most cases, that just means you can enter meta tags.
Step Four - Buttons for purchasing your products / services
If you have an e-commerce site, the main purpose is to help your customers to purchase the desired products. For this you need an order management panel and a shopping cart for products. In the case of an e-commerce website you also need a back panel to manage the orders. The back panel is more complex than a simple presentation website. This is a task that requires a few programming skills and a little bit of experience.
Step Five – Reach out to a professional agency
If you are busy growing your business and you don’t have any time left to build your own website, reach out and call a professional agency! They can provide valuable insights on platforms, design layouts, organizing and structuring your content, streamlining your webpage or making your website universally readable.
If you are not sure where to start, give us a call! You can benefit of our web design and web development experience of over 20 years for customers in all industries, so regardless if you are trying to build an online shop, a supplier platform, or any kind of website, we can be of assistance.