Why do you need a data warehouse?


Do you run a successful business? Do you have thousands of customers, and you're trying to keep track of their needs and complains? If you want to open a new business establishment in a country or city that doesn’t know your brand, or you want to know if your current product promotions will be a success, then you need a data warehouse!

You might not know that, but one of the most important assets available to yourself and your employees is the data your business generates and captures.

What is a data warehouse (DWH), you ask? A DWH is a centralized store of all data generated by the departments of a large organization. In other words, it integrates data from different sources into one centralized location. But DWH is more complex than that: it’s also a system used by companies for analysis and reporting.

A well-designed Data Warehouse is meant to help you make good business decisions based on relevant data and reports.

How does it work?

There is a pretty simple concept behind a DWH: Data is extracted on a regular basis from source systems. The source systems are applications such as ERP systems, that contain important and relevant company info. The gathered data is cleaned, formatted, validated, reorganized, summarized, and supplemented with data from many other sources, and then it’s moved on a server that contains Data Warehouse.

With the proper reporting tools that can be used for such things as queries, canned reports, and dashboards, DWH can become the main source of information for report generation and analysis.

Data Warehouses reside on servers dedicated to this function, running a database management system (DBMS), such as SQL Server. To pull data from the source systems and into the data warehouse you can use Extract, Transform, and Load (ETL) software such as SQL Server Integration Services (SSIS).

Every company dreams of making better business decisions than its competitors. A DWH can give you real opportunities to achieve that dream.

This is how your company can benefit from a Data Warehouse:

1. Business decisions based on facts, not hunches

As a business decision maker in your company, you have to make tough decisions every day, that can influence your business and activity. A Data Warehouse can provide you with credible facts and statistics, that will help you make better business decisions, based on real data, not hunches.

Many data warehouses can be set up to automatically update if source data is updated or changed, and you can guarantee that the data you are using is always correct.

2. Marketing strategies

The information you collect from your Data Warehouse can assist you in marketing segmentation. You can use it to create successful marketing strategies that will help your business grow.

3. Easy access to data

In this competitive market, you need to be one step ahead of your competition. With a DWH, your employees won’t waste any time on retrieving data from multiple sources. You will have it all, in one easy-to-access place. You can use the time you save looking for information, and create new opportunities for your company.

4. Your departments will be in sync

Data warehouses gather information from different sources and convert it into a single and widely used format so, your departments will produce results that are in line and consistent with each other. No more discrepancies between reports from different departments. With standardized data, you can be sure of its accuracy.

5. No more manual reports

Manual reports take a lot of time. They require that each department pulls out data from spreadsheets and centralizes it in one report. Human errors can occur. In this situation, you will notice a drop in productivity. Therefore, a Data Warehouse that can combine data from different sheets and generate a report may be a great solution for your business.

Success stories

Kepler developed Data Warehouses for many companies, from different industries, from banking, to retail, to telecommunication.

The Telecommunication industry is fast and volatile. Our client needed a Data Warehouse reporting system, to keep up the pace of its competition. We had to adapt to this industry’s evolution that is always speeding up. You have to get it right the first time, because there are no second chances in a competitive industry like telecommunications. Due to the high volume of data, we had to develop an application that is optimized to respond as quick as possible.

We established a Competence Center, responsible for managing the business requests and solution implementations. We found the best DWH reporting system solution for this company and we implemented it.

Nowadays it’s easier to develop Data Warehouses for your business due to improvements in the tools and processes. And, of course, there are talented consultants available that can help you design a customized DWH, dedicated to your business needs.

If you want to learn more about Data Warehouses and what they can do for your company, give us a call! We have a wide experience in this area! Coffee is on us!

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